Necessities worth bringing home

Good marketing
doesn't make
a good product.
Evidence does.

We don't choose products because they're trendy, "premium" or covered in impressive buzzwords.

We look at the ingredients, manufacturing standards, research and evidence behind them — then decide whether they're genuinely worth recommending.

Galaxy enjoying the grass in her purple harness
Galaxy Chief Quality Officer. Professional good dog.

01 Evidence over buzzwords.

02 Transparency over guesswork.

03 Useful things. Happier dogs.

A place for every part of their day

Six ways to a happy dog.

View all products

A small business. A very big love of dogs.

That is the bones
of my business.

“Put simply, I love dogs and have owned and fostered many over the years. I also love dog owners — we are just different in all the right ways (you thought it, I said it).”

Meet Kristie & Galaxy
Galaxy as a puppy, tucked into a knitted hat